Oak Tree Road in Edison and Iselin is the largest Indian commercial strip in North America, and it sits half an hour from the port. Shortest possible distance between a container and a shelf.
Edison · Iselin · Jersey City India Square · Parsippany — arriving through New York and New Jersey.
Jackson Heights and Floral Park carry the retail, but New York’s real advantage is the pan-Asian grocery chains that already stock marble soda in its Japanese form.
Jackson Heights · Floral Park · Hicksville — arriving through New York and New Jersey.
Devon Avenue has been the Midwest’s Indian high street for forty years, and the distributors on it supply five surrounding states. A slower market to open, very hard to lose once opened.
Devon Avenue · Schaumburg · Naperville — arriving through New York and New Jersey, then rail.
Hillcroft and Sugar Land serve one of the fastest-growing Indian populations in the country, and Houston is a port city, so stock arrives without a land leg.
Hillcroft · Sugar Land · Katy — arriving through Houston.
Irving and Plano have grown a dense grocery cluster in under two decades, largely around technology employment. Younger buyer, more responsive to a new brand.
Irving · Plano · Richardson — arriving through Houston, then road.
Fremont and Sunnyvale hold the highest-income Indian population in the country. This is the market where a premium glass bottle sells at a premium price rather than a value one.
Fremont · Sunnyvale · Milpitas · Santa Clara — arriving through Los Angeles and Long Beach, or Oakland.
Decatur and Gwinnett anchor the Southeast, and Savannah gives the region its own port. Less crowded than the coasts and rarely called on by Indian exporters.
Decatur · Gwinnett · Global Mall corridor — arriving through Savannah.