Distributor, franchise and wholesale territories open across north India

Exporting to Canada

Canada has close to one point nine million people of Indian origin in a country of forty million, which is the highest concentration of any market on this list. Brampton and Surrey are not ethnic neighbourhoods, they are the mainstream in their own cities. The trade-off is that Canadian labelling is the strictest and most expensive on the list.

Producing since
1984
Regulator
Canadian Food Inspection Agency
Entry ports
Vancouver, Montreal, Halifax
Sea transit
Roughly 28 to 35 days east coast, 22 to 30 days to Vancouver
Rollout phase
Phase 2

Clearing customs in Canada

Everything below is the honest version. We would rather lose an enquiry now than lose a container at the port later.

Who decides

Canadian Food Inspection Agency. The importer must hold a Safe Food for Canadians licence and operate a written preventive control plan. The licence sits with the importer, not with us, but the CFIA will trace back to our plant if anything is questioned, so our documentation has to survive that inspection.

What you must hold

  • Importer’s Safe Food for Canadians licence
  • Importer’s preventive control plan naming our plant as the supplier
  • Traceability records to one step back and one step forward
  • Certificate of origin and commercial documentation

How the label changes

  • Bilingual English and French on all mandatory information — no exceptions
  • Canadian Nutrition Facts table format
  • Front-of-pack nutrition symbol where the sugar content crosses the threshold
  • Certified colours declared by common name
  • Metric net quantity in the prescribed position and type size

Duty, excise and levy

Duty on most soft drinks entering Canada is low or nil. The real cost is the label: a bilingual, Canada-specific artwork with a front-of-pack symbol is a separate print run, and a separate print run has a minimum order quantity attached to it.

Verify the tariff classification and current front-of-pack thresholds before quoting.

The one thing that catches people out

Bilingual artwork and the front-of-pack symbol. Together these mean Canada cannot share a print run with any other market. Do not quote Canada until you know the minimum order quantity on a Canada-only label, because that number sets the smallest viable first order.

Who buys this in Canada

Recent, fast-growing and young. Canada’s Indian population has grown faster than any other market here in the last decade, and recent arrivals buy familiar brands hardest.

South Asian supermarket chains across the Greater Toronto Area and Lower Mainland

Independent grocery clusters in Brampton, Surrey, Scarborough and northeast Calgary

Restaurant and banquet hall supply, which is unusually large in Canada

Prairie distribution routed through Vancouver

Zeros Classic Lemon Goli Soda 300 ml marble bottle for export to Canada

What you are importing

A 300 ml lemon soda in a codd-neck glass bottle sealed by a marble — the same bottle sold worldwide as ramune, made in India where it has been called goli soda for a century. 12 bottles per crate, 6 months shelf life, produced under FSSAI licence 20926012000879.

It is not a new flavour asking a shopper to take a risk. It is a format that already sells in Canada, in a version nobody there is currently supplying.

Trade clusters we quote to

Where the buying actually happens in Canada, and how stock reaches each one.

Toronto

Gerrard Street East and the Scarborough plazas carry an older, settled trade. Toronto is where the national chains and the largest banquet halls make their buying decisions.

Gerrard India Bazaar · Scarborough · Etobicoke — arriving through Montreal or Halifax.

Brampton

More than half of Brampton is of South Asian origin, which makes Indian grocery the mainstream trade rather than a specialist one. The highest-density opportunity anywhere in North America.

Bramalea · Springdale · Gore Road — arriving through Montreal or Halifax.

Surrey

Punjabi Market and the Newton corridor serve the largest Punjabi population outside India, and Vancouver is the shortest sea route from India to Canada.

Newton · Whalley · Punjabi Market — arriving through Vancouver.

Calgary

Northeast Calgary has grown fast and is served through Vancouver rather than the east. Prairie distribution is thin, so a distributor who takes it takes a very wide territory.

Northeast Calgary · Falconridge · Martindale — arriving through Vancouver, then rail.

Enquire about Canada

Tell us the volume, the channel and whether you already hold an import licence. We reply within one working day with a costed offer and a straight answer on certification.

We use your details only to answer this enquiry.

Importing into Canada

Can you export goli soda to Canada?

Yes. Sagar Beverages produces Zeros Classic Lemon Goli Soda under FSSAI licence 20926012000879 at our plant in Amb, Himachal Pradesh, and we ship to Canada through Vancouver. Roughly 28 to 35 days east coast, 22 to 30 days to Vancouver once the container sails. Send an enquiry and we will come back with a costed offer, the certification position and a realistic first shipment date.

What certification do I need to import your drinks into Canada?

The importer must hold a Safe Food for Canadians licence and operate a written preventive control plan. The licence sits with the importer, not with us, but the CFIA will trace back to our plant if anything is questioned, so our documentation has to survive that inspection. In practice you will need: Importer’s Safe Food for Canadians licence; Importer’s preventive control plan naming our plant as the supplier; Traceability records to one step back and one step forward; Certificate of origin and commercial documentation. We supply the producer-side documentation for all of it. The importer-side registrations sit with you, and we will tell you plainly which is which before you spend anything.

What is the minimum order for Canada?

We quote from one 20ft container as a standard first order, which is the point where sea freight per case stops being the dominant cost. Smaller trial quantities are possible by consolidation for buyers who want to test the market first. Tell us the volume you have in mind and we will tell you honestly whether it works.

Do you change the label for Canada?

Yes, and it is not optional. Bilingual English and French on all mandatory information — no exceptions is required, along with the rest of the market's mandatory information. We produce a Canada-specific artwork rather than stickering an Indian label, because stickered labels get rejected and they look exactly as cheap as they are.

What is the hardest part of importing this into Canada?

Bilingual artwork and the front-of-pack symbol. Together these mean Canada cannot share a print run with any other market. Do not quote Canada until you know the minimum order quantity on a Canada-only label, because that number sets the smallest viable first order.

How long have you been manufacturing?

Since 1984. Over forty years making soda in north India, almost all of it in the unorganised trade where there are no contracts and no guaranteed shelf space — a shop reorders because the last case sold, or it does not. For a buyer in Canada the relevant point is continuity: the risk in a first container is whether the supplier is still there for the fourth.

Can you produce under our own brand instead?

Yes. The codd-neck marble bottle is the part almost nobody else can supply, and we run it as private label as readily as we run it as Zeros. Read the private label page, or say so on the enquiry form and we will quote it that way.

Let us bring the classic to more places

Territories across north India are being allotted right now. Tell us where you sell and we will come back with pricing, margins and the current position in your area.

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