Distributor applications are open. Submit your market and route plan. Apply for distributorship

Exporting to Indonesia

Buyer enquiries for Indonesia are reviewed against current product availability, pack suitability, compliance, freight and importer readiness. Nothing on this page confirms regulatory approval or an active supply route.

Producing since
1984
Regulator
BPOM for food safety, BPJPH for halal
Entry ports
Tanjung Priok, Jakarta, Tanjung Perak, Surabaya, Belawan, Medan
Sea transit
Roughly 12 to 18 days from the east coast of India
Rollout phase
Phase 3

Clearing customs in Indonesia

Everything below is the honest version. We would rather lose an enquiry now than lose a container at the port later.

Who decides

BPOM for food safety, BPJPH for halal. Imported processed food must carry an ML registration number issued by BPOM before it can be sold, and the registration is held by the Indonesian importer, not by us. That means the importer relationship is structurally sticky in both directions — expensive to start, expensive to leave.

What you must hold

  • BPOM ML registration for imported processed food, held by the importer
  • Halal certification through BPJPH — mandatory for imported food and beverage
  • Importer’s business identification number and import licence
  • Certificate of origin, and Form AI where the ASEAN–India agreement is claimed

How the label changes

  • Bahasa Indonesia mandatory on all required information
  • BPOM ML registration number printed on pack
  • Halal mark once certification is issued
  • Production and expiry dates, importer name and address in Indonesia

Duty, excise and levy

Standard duty on beverages is meaningful, but the ASEAN–India trade agreement reduces it substantially against a Form AI certificate of origin. Claiming that preference correctly is one of the largest single cost levers in this market, and it is routinely missed.

Verify the tariff line and current preferential rate under the ASEAN–India agreement before quoting.

The one thing that catches people out

The halal deadline. Mandatory halal certification for imported food and beverage comes into force in October 2026. Product without valid certification after that date is not delayed, it is refused. Any Indonesia plan that does not start with the halal audit is not a plan.

Who buys this in Indonesia

Marble soda is an established, high-velocity category in Indonesia with proven marketplace volume. We are entering a category that exists rather than building one.

Marketplace sellers, which is the dominant channel and behaves nothing like Western retail

Modern trade minimarket chains with very large store counts

Snack and confectionery importers who already carry Japanese marble soda

Convenience and school-adjacent retail

Zeros Classic Lemon Goli Soda 300 ml marble bottle for export to Indonesia

What you are importing

The current Zeros range uses a 300 ml PET marble bottle across six flavours. Classic Lemon carries the approved public product detail. 12 bottles per crate, 6 months shelf life, produced under FSSAI licence 20926012000879.

Destination labelling, formulation suitability, remaining shelf life and shipment configuration are confirmed before any order is accepted.

Trade clusters we quote to

Where the buying actually happens in Indonesia, and how stock reaches each one.

Jakarta

Every meaningful importer, marketplace seller and modern trade buyer in the country sits within Jabodetabek. Indonesia is effectively a one-city entry decision.

Glodok · Tanah Abang · Kelapa Gading — arriving through Tanjung Priok.

Surabaya

The second port and the distribution centre for eastern Indonesia. A Surabaya importer reaches islands that a Jakarta one does not service economically.

Pasar Atom · Kembang Jepun · Rungkut — arriving through Tanjung Perak.

Bandung

A young, student-heavy city where novelty drinks move through social commerce faster than through retail. The right place to test a marble soda on Indonesian buyers rather than Indian ones.

Cihampelas · Kopo · Dago — arriving through Tanjung Priok, then road.

Enquire about Indonesia

Tell us the volume, the channel and whether you already hold an import licence. We reply within one working day with a costed offer and a straight answer on certification.

We use your details only to answer this enquiry.

Importing into Indonesia

Can you evaluate Zeros supply to Indonesia?

Yes. We accept enquiries for Indonesia and assess current pack suitability, product availability, documentation, freight and importer readiness before confirming whether supply can proceed. A market page is not a claim of active regulatory approval or current shipment.

What certification do I need to import your drinks into Indonesia?

Imported processed food must carry an ML registration number issued by BPOM before it can be sold, and the registration is held by the Indonesian importer, not by us. That means the importer relationship is structurally sticky in both directions — expensive to start, expensive to leave. In practice you will need: BPOM ML registration for imported processed food, held by the importer; Halal certification through BPJPH — mandatory for imported food and beverage; Importer’s business identification number and import licence; Certificate of origin, and Form AI where the ASEAN–India agreement is claimed. We supply the producer-side documentation for all of it. The importer-side registrations sit with you, and we will tell you plainly which is which before you spend anything.

What is the minimum order for Indonesia?

There is no universal public minimum. The workable quantity depends on destination, pack, freight, remaining shelf life and the buyer’s compliance position. Share the proposed volume and we will confirm whether it is feasible.

Do you change the label for Indonesia?

Yes, and it is not optional. Bahasa Indonesia mandatory on all required information is required, along with the rest of the market's mandatory information. We produce a Indonesia-specific artwork rather than stickering an Indian label, because stickered labels get rejected and they look exactly as cheap as they are.

What is the hardest part of importing this into Indonesia?

The halal deadline. Mandatory halal certification for imported food and beverage comes into force in October 2026. Product without valid certification after that date is not delayed, it is refused. Any Indonesia plan that does not start with the halal audit is not a plan.

How long have you been manufacturing?

Since 1984. Over forty years making soda in north India, almost all of it in the unorganised trade where there are no contracts and no guaranteed shelf space — a shop reorders because the last case sold, or it does not. For a buyer in Indonesia the relevant point is continuity: the risk in a first container is whether the supplier is still there for the fourth.

Can you adapt the product for this market?

Required compliance changes may be assessed, but no custom recipe, label or pack is promised before technical, legal, quantity and commercial feasibility are approved in writing.

Start the right conversation.

Tell us where you sell and what you need. The team will confirm availability, the relevant process and any applicable commercial terms before commitment.

Zeros account

Sign in

We email you a 6 digit code. No password to remember.

By continuing you agree to our terms and privacy policy. We only email you about your account and your orders.