The fizz is the product
A goli soda that has gone flat is worthless, no matter how good the label looks. Carbonation is pressure checked on every batch before a case leaves the floor, because that is the one thing a customer will never forgive.
Made in Amb,
sold on memory
Zeros is made by Sagar Beverages at our own unit in Amb, District Una. One product, made properly, sold through partners we actually stand behind.
Why we brought it back
Everyone over a certain age remembers the sound. The bottle handed over at a roadside stall, the thumb pressing the marble down, the hiss, and the first cold, salty, lemon mouthful. It was the taste of every Indian summer holiday.
Then it faded. Not because people stopped wanting it, but because the supply moved to loose carts where nobody could tell you what was in the water. The affection stayed. The product got worse.
Zeros exists to close that gap. The same drink, the same marble, the same feeling, made under licence in a proper unit with treated mineral water and carbonation held to a number. Nostalgia is the reason people pick it up. Quality is the reason they pick up a second one.
What we hold to
Four things we do not negotiate on, whatever the order size or the season.
One price, honestly printed
Thirty rupees is printed on the bottle and it stays thirty rupees. We build the margin for every hand in the chain before the case ships, so nobody has to break the price to sell it.
Territory is a promise
When we give a partner an area, we do not quietly appoint a second one beside them. It is the fastest way to destroy a distributor network and we have watched other brands do it.
Made where we live
The plant is in Amb, in District Una. The people running it are from there. That is not a marketing line, it is just where the company is and why the local market took to it first.
How the company got here
- The idea
Goli soda was everywhere in the 90s and then it mostly disappeared into loose carts with questionable water. The drink was still loved. The supply had simply stopped being good enough.
- The plant
Sagar Beverages set up in Amb, District Una, Himachal Pradesh, with a filling line built for the marble bottle and a licence to match, FSSAI 20926012000879.
- The first market
Una and the towns around it took the product first, shop by shop, through a full summer. That gave us a real read on repeat demand rather than a guess.
- North India
From one plant we now supply Himachal Pradesh, Punjab, Haryana, Chandigarh and the Gorakhpur belt of Uttar Pradesh, and we are appointing partners to take it further.
Where to find us
Sagar Beverages, Ward No 5Amb, Tehsil Amb, VPO AmbDistrict Una, Himachal Pradesh 177203- Phone
- +91 8352089131
- FSSAI licence
- 20926012000879
- Legal entity
- Sagar Beverages
Let us bring the classic to more places
Territories across north India are being allotted right now. Tell us where you sell and we will come back with pricing, margins and the current position in your area.