Exclusive territory
One distributor per area, fixed in writing. We do not stack two partners into the same market and let them fight over the same shops.
Take a territory
and own it
We are appointing distributors across north India for Zeros Classic Lemon Goli Soda. One partner per area, direct pricing from the plant, and a product the counter already knows how to sell.
What comes with the territory
A distributorship is only worth taking if the company behind it does its share. This is our half of the arrangement.
Direct plant pricing
You buy straight from the Amb unit. There is no super stockist taking a cut in between unless you choose to work under one.
Margin built into the print
The bottle carries a printed price of thirty rupees. Your margin and the retailer margin are both accounted for before the case reaches you.
Coolers and crates
Branded visi coolers on qualifying volumes, plus crates that make route loading fast and keep breakage down.
Point of sale material
Shop boards, posters and the campaign artwork used across this site. Your retailers get a shop that looks stocked by a brand.
A person, not a portal
You get a direct number for orders and problems. Complaints reach the plant the same day rather than sitting in a queue.
What we look for in a partner
None of this is unusual. If you already distribute food or beverage in your area you will have most of it sitting in a drawer.
- A GST registration and PAN in the firm name
- An FSSAI registration for trade and distribution
- Covered godown space, even if it is modest to start
- A delivery vehicle or a reliable arrangement for one
- Working capital for the first two or three loads
- Retail relationships in the territory you are asking for
Territories open right now
Read the page for your state to see the towns we already reach and how stock gets there.
Priority
Himachal Pradesh
Amb, District Una
Our plant sits in Amb, so Himachal is home ground. Routes here get the shortest lead time, the freshest stock and the closest support in the network.
See the territory PriorityPunjab
Ropar and Mohali belt
Punjab drinks nimboo soda through most of the year, and the belt from Nangal down to Mohali is already inside our delivery radius.
See the territory OpenHaryana
Panchkula and Ambala
The Panchkula and Ambala corridor carries heavy highway trade, and it sits within a short run of the plant.
See the territory LimitedChandigarh
Chandigarh
A compact, high income city where one strong distributor can cover the whole territory without stretching a route.
See the territory PriorityUttar Pradesh
Gorakhpur
Eastern Uttar Pradesh still runs on loose banta from the cart. Gorakhpur is our entry point into a belt that has never had a packed marble soda of this quality.
See the territoryApply for a distributorship
Give us your city and the volume you can realistically move. You get pricing, margin structure and an honest answer on your territory within one working day.
Before you apply
The questions every serious distributor asks us on the first call, answered here so you can decide before you pick up the phone.
How much investment does a distributorship need?
It scales with the territory. A single town usually starts with a small opening load and a modest godown. A district or a super stockist position needs enough working capital to hold stock for a full replenishment cycle plus a delivery vehicle. We give you a real figure for your specific area on the first call rather than quoting a range that means nothing.
What margin does a Zeros distributor make?
The printed price of thirty rupees is built to carry a distributor margin, a wholesaler margin and a retailer margin without anyone discounting. We share the exact structure on the call, because it varies slightly by territory and by whether you buy full truck loads or part loads.
Is the territory really exclusive?
Yes, and it is written into the agreement. Appointing two distributors into one market only produces price cutting and a brand nobody trusts. If your area is already taken we will tell you plainly instead of signing you up anyway.
How long does the process take?
Most partnerships go from first enquiry to first dispatch inside two weeks. The slow part is usually paperwork on the partner side, not anything at our end.
Do you supply outside north India?
Right now we supply Himachal Pradesh, Punjab, Haryana, Chandigarh and the Gorakhpur belt of Uttar Pradesh from a single plant in Amb. We are opening new regions as capacity allows, so send the enquiry even if you are outside these states and we will tell you where you stand.
Can I sell Zeros alongside other beverage brands?
Yes. Most of our distributors already carry a portfolio. We only ask that you do not carry a directly competing goli soda in the same territory, for obvious reasons.
Not sure your area is open?
Send the enquiry anyway. We will tell you plainly whether the territory is free, and if it is not we will tell you what is available nearby.